An online precious-metals retailer whose product prices depend on a commodity market that moves all day. Repricing by hand was a full-time job done badly. This is what one platform changed.
E-commerce plus a physical counter: bullion, coins and jewelry, sold at prices tied to the live gold and silver market. Customers write through the website, email, text messages and Instagram, and every sale needs a numbered invoice, a stock update and often insured shipping. Small team, high ticket sizes, zero tolerance for pricing mistakes.
When your costs move every hour, manual anything becomes a risk.
Gold moves all day; the website was repriced by hand once a day at best. Every gap between market and website was margin lost, or sales lost.
Email, text messages, Instagram and Facebook messages answered from four different apps, whenever there was a spare moment.
Each sale meant writing an invoice, updating stock and sending an email: three manual steps that queued up on busy days.
Bars and coins tracked in a spreadsheet that agreed with reality most of the time. Most is not enough at these prices.
The blog and social accounts went quiet for weeks whenever operations got busy, exactly when visibility mattered most.
Pricing rules, stock truth and customer history lived in one head.
The platform runs the clockwork so people can run the relationships.
The platform reads the live metal reference and recalculates every product price on the website, every hour, using the store's own margin formula per product.
One click turns a sale into a numbered invoice PDF, emailed automatically, with the exact bar or coin flipped to sold in stock.
Email, text messages (SMS), Instagram and Facebook in one screen, with full history per customer and templates for the questions asked every day.
Every bar and coin tracked by serial from supplier invoice to sale: cost, status, sale price and buyer, always reconciled.
Sales, cost of goods, margin and expenses per month, built from the same data, no re-typing.
A content calendar where AI drafts blog articles and social posts on schedule; the owner approves and the platform publishes.
The metal market moved 0.6 percent overnight. By the time the store opens, all catalog prices are already correct. Nobody touched anything.
A customer texts to ask if a coin is available. The answer, with live price, goes out from the same screen where the email and Instagram queues live.
Hourly reprice runs again. The price-history chart quietly records it.
A 100g bar sells. Invoice generated, numbered, emailed; the bar's serial flips to sold; stock value updates. Total human effort: one click.
The week's blog article, drafted by AI against the content calendar, gets a two-minute review and is scheduled for publication.
A working replica of this platform with sample data. Click around, run the automations, break nothing.
▶ Open the gold dealer demoA steakhouse where stock reorders itself and the numbers arrive before the morning coffee.
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Thirty minutes on a call. We will tell you what your platform could look like and what it would change. No commitment.